Salon Website Design That Books Appointments

The salon industry lives on Instagram, but your website is what converts a follower into a booked client. Social media builds awareness. Your website closes the deal — with online booking, service pricing, and the professional polish that signals "this salon is worth the investment."

We build salon websites with stylist portfolio pages that showcase each team member's best work. Before-and-after transformations, color corrections, bridal updos, precision cuts — organized by stylist and by service type. When a client finds a stylist whose work matches their vision, they book immediately.

Service menus with transparent pricing eliminate the biggest source of pre-appointment anxiety. We design clean, scannable service pages organized by category — cuts, color, treatments, extensions, bridal — with pricing that sets expectations before the consultation. Clients who know what to expect are happier clients.

Online booking is non-negotiable for modern salons. We integrate with Square Appointments, Vagaro, Booksy, Boulevard, and other salon-specific scheduling platforms. A client should go from browsing your portfolio to booking a chair in under 60 seconds. Every extra step costs you a booking.

Product pages and retail recommendations add a revenue stream most salon websites miss. If you sell professional haircare products, give them space on your website. Product recommendations tied to specific services ("after your balayage, maintain with these products") drive both in-salon and online sales.

Gift card pages generate revenue from people who aren't even your clients. "Looking for a gift for mom?" A beautiful gift card purchase page with different denominations is an easy sell — especially around holidays. We build gift card pages with purchase integration so you earn money while you sleep.